Designing a self serve AI Email Marketing platform Experience

Overview is revolutionizing the way businesses engage with their customers through personalized, AI-driven email newsletters. This platform enables businesses to foster stronger relationships with their audience by delivering curated content that aligns with individual subscribers’ unique interests.

Our Role

Our journey with Rasa began with a comprehensive overhaul of their existing platform. With the application of the Bootstrap framework for responsive design, Figma for high-fidelity design prototypes, and Miro for collaborative whiteboarding sessions, we embarked on a transformative process. Our strategy embraced Jake Knapp’s iterative design process, enhancing efficiency and innovation through stages of ideation, prototyping, and testing. This meticulous journey unfolded as follows:

Iterative Whiteboarding Sessions

Engaging in a series of collaborative sessions, where we utilized Jake Knapp’s iterative design process to brainstorm and refine concepts, paving the way for an optimized user journey.

User Testing

Conducting tests to better understand user behaviors and preferences, fostering designs that are in sync with genuine user needs and expectations.

User Flows

Creating logical and intuitive user paths that amplify the user experience, encouraging a seamless and cohesive journey throughout the platform.

Wireframes (developed in Moqups)

Establishing the structural blueprints of the platform, setting a solid foundation for an engaging and visually appealing user interface.

High-Fidelity Design (Figma + Bootstrap)

Translating wireframes into visually captivating and detailed designs, which were further refined for responsiveness and adaptability using the Bootstrap framework, ensuring a seamless user experience across a variety of devices.


Guided by Peter Perez Jr, our redesign elevated the user experience, playing a pivotal role in securing a great ranking on G2, a testament to its robust functionality and user-friendly interface.

Below are exhibit screenshots of the app, spotlighting various sections like dashboard, user flow, or other noteworthy features: